.Manly Bands is a direct-to-consumer homeowner of males's bands. The firm launched in 2016 after John Ruggiero, the founder along with his other half Michelle, could not find a suited wedding band.This is Ruggiero's 2nd appearance on the podcast. In April 2021, we talked about the provider's founding, distinct ring materials, as well as extra. Since then, Manly Bands has actually acquired its own manufacturer. The making of bands coming from, say, Jack Daniel's scotch barrels or even Fender guitar strands creates powerful video, points out Ruggiero, best for storytelling on social media sites and also in other places.The whole entire audio of our chat is embedded below. The transcript is edited for duration and also clarity.Eric Bandholz: Give us a run-through of what you do.John Ruggiero: My spouse, Michelle, and I started an internet ring provider knowned as Manly Bands in 2016 to fix a problem of wedding celebration bands for guys. We were just married. I have sizable fingers as well as couldn't discover a ring that I just liked that was not overpriced. My choices were getting from a directory or even possessing something custom-made.I wound up buying coming from a website. The band got here in a level mailer, with no box or customer support. It was actually a horrible adventure through today's ecommerce criteria.Our company received married, relocated to Fla, and also needed a work. Our experts told ourselves, "Our experts are actually both business owners. Why do not our experts develop our very own organization?" We went over the types of complications we will found as well as exactly how to handle them. My ring experience showed up, as well as our company decided to try to handle it for other individuals.Our target when we started was to pay for rent. Our experts believed creating a married couple thousand dollars a month from this would be wonderful. Our team considered it a way of life service, certainly not high-growth. It was only Michelle as well as me in our garage creating bands and sending all of them out to clients. Our team had appealed something. Our information sounded along with prospects.Michelle and I create a great staff. I think of tips, as well as she is actually the implementer. A great deal of our results heads to her creative mind. She names the bands as well as builds characters. She attaches the rings to clients. Describing a band only as "eight-millimeter dark" failed to cut it.Our experts made rings from unique products, including Port Daniel's gun barrels or unique metallics. The business removed. Ever since, our experts've expanded dramatically. Our company right now have over 55 people in the Manly Bands loved ones. Concerning half of those are actually ring craftsmans that function in our lately obtained manufacturing store in Utah.Bandholz: When performed you get a maker?Ruggiero: Regarding a year and a half ago. Our company had actually been their customer for several years, so we understood them effectively. Most of their company was wholesale, which failed to interest our team-- mosting likely to mom-and-pop jewelry experts. They retained their retail clients and trademark name. Our company acquired a few of their assets and also brought over workers.Inducing a manufacturing group has actually been among the very best traits our company've carried out. It is actually been astonishing to go out there as well as watch them bring in bands out of Fender guitar strings or even metal from an M1 Abrams storage tank.Bandholz: Exactly how carries out internal production effect marketing?Ruggiero: It is actually been actually large. Taking a video camera to the opposite side of the workplace as well as filming the staff using lathes to cut the metallic poles or even whiskey barrels right into rings makes for amazing video recording. Our company possess our cam workers around regularly. Our experts use that footage on our social media and also in our advertisements and also e-newsletters. Our team make an effort to promote that due to the fact that most companies in the males's band room don't manufacture. They go down ship or even order from international and afterwards ship it out. Yet our company prefer it to last a life time as well as be actually one thing folks can easily take pride in.Our company have actually had a considerable amount of effectiveness with our armed forces ancestry collection, where our experts resource one-of-a-kind armed forces components. Our company have the M1 Garand rifle supply, the hardwood component, from War of the nations I. Seeing our crew put that in the turret as well as cut an item out for a band is exciting.Our marketing for those rings speak about the record, the soldiers, where the item was actually made use of, as well as points like that. My spouse as well as I examined filmmaking in university. We use our skills to enlighten as well as tell a story. For instance, I recently acquired an e-mail from a client that discussed that his grandfather made use of to steer M1 containers. The customer blessed among those rings to his grandfather, as well as they had pretty an emotional exchange. It's nice to help consumers associate with their past and also generate one thing meaningful.Bandholz: Where can individuals acquire a band coming from you?Ruggiero: ManlyBands.com. We have pictures on Instagram, too. I get on Twitter and also LinkedIn.